Reduce eyewear-store sales postcards
To reduce eyewear sales postcards, ask the store that sent them to stop printed promotions, and say that exam reminders and prescription or order notices should continue. Treat the sale postcard and the care notice as different kinds of mail.
Tell the postcard from the care notice
- Sort what you received. A postcard for a frame sale or lens discount is advertising. A reminder about an exam, a ready order or a prescription is a care or order notice.
- Note the sender printed on the sales postcard. The optical shop and the eye doctor's office may be separate businesses even at one address, so use the exact name on the piece you want to stop.
- Contact that sender through its official website or store phone line and ask how to end printed sales promotions.
- In the request, list the notices you want kept and ask to stop sales postcards only.
Keep care contact with the provider
Write the request so it covers promotions only and says that exam, prescription and order communications should continue. If you cannot tell whether a notice came from the store or your eye care provider, ask the provider directly rather than including it in the opt-out.
A postcard does not show how the store got your address, so describe the mail and skip guesses about the cause.
Sample sales-postcard request
Example for your own use. Replace the bracketed details and review what you share.
Match the sender before following up
If postcards continue, check whether they carry the same sender name and address as your request. A different location or brand may be a separate sender, so send a short follow-up that names the new return address.
Official source
Have an unwanted advertisement ready?
Photograph one piece you are authorized to handle, with the sender and full mailing label visible. Review the details before submitting. The first request is free; the sender controls the response.
Try one request free