Tell a local franchise mailer from a national campaign
A franchise mailer may come from the local owner, the national brand, or a shared marketing program. The return address and any paid-by line can show which one holds the list that included your address.
How to identify whether the sender is local or national
- Check the return address. A local address suggests the franchise owner sent the piece, while a corporate address points to a national or regional campaign.
- Look in the footer for a paid-by or sponsored-by line, which sometimes names a marketing cooperative or national office separate from the local location.
- If the piece names both a local address and a national brand, follow the removal instructions it gives, since they point to the party that manages the list.
- Photograph the mailing label clearly and send your request to the sender you identified, noting whether the address was local or national.
One location's opt-out may not cover the rest
Opting out with a local franchise owner may cover only that location's own list. If the national brand runs a separate campaign, your address may remain on it. The reverse can also happen, with a national opt-out leaving local mailings untouched. When you reach the sender, ask whether the opt-out covers both local and national sources, and ask for confirmation in writing if possible.
Ask which list your address was on
When you contact the sender, ask which list included your address and whether the opt-out covers every mailing source for that brand. The answer tells you whether you need to contact a second company.
Instructions for the next step
Have an unwanted advertisement ready?
Photograph one piece you are authorized to handle, with the sender and full mailing label visible. Review the details before submitting. The first request is free; the sender controls the response.
Try one request free