Update vendor promotions after a business rebrand
When vendors keep addressing promotions to your old trade name, send each one a marketing-only request that names the old promotional name and your approved contact. Handle contract, billing and account name changes through whoever manages those accounts.
Work from the old name on the label
- Collect recent promotions and note the sender and the old trade name exactly as printed.
- Mark which senders only advertise to you and which you also buy from or hold an agreement with.
- For advertising-only senders, ask them to stop promotions to the old name, or to update the name if you still want the mail.
- For vendors you pay or contract with, give the name change to the person who manages those accounts.
- Record who at the business approved each request.
Two changes, two routes
A promotion addressed to an old trade name is a mailing preference. A supplier agreement, invoice or tax record is a business record with its own process. Keep each request narrow so a marketing message cannot be read as an account instruction, and an account change does not depend on a marketing team.
If a piece under the old name asks for payment, check it against approved purchases before anyone pays it.
Rename worksheet
Example for your own use. Replace the bracketed details and review what you share.
Track which senders still use the old name
Fill in one worksheet row per vendor. When the next promotion arrives under the old name, find that vendor's row and follow up with the route you recorded, or move it to the account owner if the vendor turns out to be an existing supplier.
Official source
Have an unwanted advertisement ready?
Photograph one piece you are authorized to handle, with the sender and full mailing label visible. Review the details before submitting. The first request is free; the sender controls the response.
Try one request free