Submit a California sale or sharing opt-out

If you are a California resident and want a covered business to stop selling or sharing your personal information, use its designated privacy route to submit that choice. State the right you are exercising. A general message asking for fewer advertisements may leave the company unsure whether you intended a CCPA opt-out.

By Junk Mail Magic. Updated October 2, 2026.

Submit the choice through the business’s privacy route

Open the business’s official privacy policy and find its California request instructions. Look for a sale or sharing option, which may appear under Do Not Sell or Share, Your Privacy Choices or a similar heading.
Select the option that stops sale or sharing. Read any descriptions beside the controls before submitting; a deletion request asks for a different action.
Provide the information needed to match the request to your information through that official process. If the form asks for identity documents, check the separate guide on opt-out verification before supplying them.
When a text field is available, make the election explicit using the sample below. Follow the stated submission steps and retain the page wording, selected option and date.
Save the completion message or reference number. Read the reply for what was processed and any reason the business gives for refusing the request.

What this election covers

The CCPA gives California residents a sale or sharing opt-out right against covered businesses, with exceptions. Sharing here concerns advertising based on activity across different businesses; it does not mean every disclosure of information. CalPrivacy’s consumer guidance explains the right and its request methods.

A business may say it does not sell or share the information at issue. Keep that explanation. This election also does not establish that the business changed its own printed-mail preference. Use its postal setting separately if you want that change.

Sample California sale or sharing opt-out

Example for your own use. Replace the bracketed details and review what you share.

I am a California resident exercising my right under the CCPA to opt out of the sale or sharing of my personal information. Please apply this choice to the information associated with the identifying details I supplied through this form. This is a sale or sharing opt-out request. Please confirm what was processed or explain any part you cannot honor. Private submission notes: Business and official route: [name, URL] Selected option: [exact wording] Date submitted: [date] Completion message or reference: [details] Business response and stated scope: [details]

Clarify an ambiguous acknowledgment

If the reply only says that marketing preferences were updated, ask whether the business processed your CCPA sale or sharing opt-out. Refer to the original date and chosen option. Save the answer with the request so its scope remains clear.

Official sources

Ask whether a postal preference covers partner sharing Request less mail without requesting every customer record Check what Global Privacy Control covers Keep account notices while stopping promotions Privacy and marketing lists All practical mail guides

Choose the route that matches the mailing

Use the official route described in this guide for this kind of mail. For a separate ordinary advertisement, Junk Mail Magic can help prepare a sender-specific removal request.

Compare removal routes