Renew an affiliate marketing opt-out when the notice requires it

An affiliate marketing opt-out can have an expiration date. Under the CFPB rule, the covered choice lasts at least five years from receipt and implementation, but the institution may provide a longer or indefinite period. Read your actual notice before deciding renewal is due.

By Junk Mail Magic. Updated October 2, 2026.

Compare the earlier choice with the renewal notice

Find the earlier confirmation or notice. Record the institution, covered affiliates and duration without copying account numbers into a general mail log.
Verify the new notice through the institution’s established website, secure account or known contact. A familiar logo on an unsolicited letter is not enough.
Read which affiliates and eligibility information the renewal covers, how long the renewed choice lasts and the reasonable response method offered.
If you want to renew, use that method and save confirmation. If the notice conflicts with an indefinite earlier choice, ask the institution to explain before changing it.

Know which advertising this limits

This rule concerns covered solicitations using eligibility information received from an affiliate. It is not a universal block on the institution’s own advertising or every business in a corporate group. The notice should identify the choice being renewed.

The rule sets conditions on resuming covered solicitations after expiration, subject to applicable exceptions. An early renewal notice does not shorten the existing period. Do not substitute a guessed five-year anniversary for the institution’s recorded receipt and implementation date.

Private renewal comparison worksheet

Example for your own use. Replace the bracketed details and review what you share.

Institution and notice date: [details] Previous choice and period: [exact wording] Covered affiliates and information: [notice wording] Renewal method: [verified route] New period: [duration or indefinite] Question about conflicting dates or scope: [question] Response submitted and confirmed: [dates]

Keep the new term with the old one

Record the renewed period and unresolved questions. An unrelated advertisement is not proof this choice expired; check the advertiser and information-sharing route first.

Official sources

Check whose choice a joint-account privacy opt-out changes Read a financial privacy notice before discarding it Check a privacy opt-out after closing a financial account Ask whether a postal preference covers partner sharing Privacy and marketing lists All practical mail guides

Choose the route that matches the mailing

Use the official route described in this guide for this kind of mail. For a separate ordinary advertisement, Junk Mail Magic can help prepare a sender-specific removal request.

Compare removal routes