Find postal marketing language in a privacy policy

Open the sender's privacy policy and search it for the words mail, postal and address. Copy the section heading and the sentence that mentions mailed offers, then find the route the policy gives for marketing choices. Some policies never mention paper mail, and some point to a separate preference page. Either way, your quote and the route you find tell you what to ask for.

Search the policy

  1. Reach the policy through the sender's official website rather than a link printed on the mailer. Write down the effective date if the page shows one.
  2. Use your browser's find tool for mail, postal, address, direct mail, catalog and marketing. Then read the headings about how information is used and what choices you have.
  3. Copy the heading and the exact sentence for each passage you find. Keep the policy's own wording, because a summary can turn a vague statement into a promise.
  4. Record the route the policy names for marketing choices, such as a form, an email address or a mailing address. If it names only an email unsubscribe link, mark the postal question as open.

When the wording covers only email

Many policies describe email choices in detail and say little about printed offers. Do not read an email statement as an answer about paper mail, and do not assume it excludes paper mail either. Ask the sender what its postal option is.

A privacy policy also differs from an advertising preference. California residents can use DROP, which sends deletion requests to participating registered data brokers. Its official description excludes first-party data, and DROP is not a guaranteed postal opt-out. It cannot replace a request to the company whose policy you are reading.

Private policy worksheet

Example for your own use. Replace the bracketed details and review what you share.

Sender name: [name] Policy page and effective date: [URL, date] Section heading: [heading] Exact sentence about mail or address use: [quote] Route named for marketing choices: [form / email / mailing address / none] Postal mail mentioned: [yes / no / only email] Question to send: Does [sender name] offer a choice to stop postal marketing to [address]? If so, how do I set it? Date sent: [date]

Send the question

If you found a postal route, submit your request there and keep a copy. If the policy is silent or mentions only email, send the question from your worksheet through the contact route it names, and quote the section you read.

Official source

Choose the route that matches the mailing

Use the official route described in this guide for this kind of mail. For a separate ordinary advertisement, Junk Mail Magic can help prepare a sender-specific removal request.

Compare removal routes