Check a directory form that looks like a free update

A form that asks you to confirm or update a business listing can be an order for a paid directory. The FTC lists directory listings as a risk for small businesses and nonprofits. Before anyone signs, read what returning the form would authorize and identify the directory being offered.

Read the form like a contract

  1. Look for a price anywhere on the form, including the small print, the back and the reply envelope. Note whether it is charged monthly, yearly or as a multi-year total.
  2. Mark any sentence with words such as agree, authorize, subscription or term, and note what it says signing commits you to.
  3. Identify the directory. Find out whether it is printed, online or both, and whether you can locate it yourself.
  4. Compare the company name and return address with any directory you already use. A similar name does not show the two are connected.

Your choices

If you want the listing, compare its price and reach with other options first. If you do not want it, don't sign. Keep the original form and envelope in case a bill arrives later.

If an invoice does follow, check it against your purchasing records before paying. USPIS accepts reports of suspected mail fraud, although the form's design alone does not show what the sender intended. This page does not give legal advice about any contract.

Directory form worksheet

Example for your own use. Replace the bracketed details and review what you share.

Company name and address on form: [company name and address] Date received: [date] Price stated and how it is billed: [amount], [monthly / yearly / multi-year] Contract or authorization wording: [quoted wording] Directory offered and where it appears: [directory name], [print / online / both] Who requested a listing: [name or none] Decision: [sign / do not sign / ask counsel] Original stored at: [location]

Decide who may sign

Choose one person who reviews directory forms, and require the price and term to be written in your notes before anyone signs.

Official sources

Keep personal records with the organization that handles them

Junk Mail Magic is for ordinary unwanted advertising. Use the official contact route in this guide for records, account changes or someone else’s correspondence.

Compare removal routes